VIDEO
Television, both network and cable, is the most effective medium for large races, such as governor, mayor, borough president, or county executive -- in other words, races that cover a wide territory, or issues campaigns that encompass similarly large areas. Yet, you can use cable television successfully for local races if you have a larger budget (that is, once you have covered your direct mail), or in the case of local campaigns outside of expensive media markets. Television allows you to deliver your message in an impactful way, reinforces other campaign communication, and draws attention to your candidacy. Television can also be useful in reinforcing support among your donor base.
SERVICES
If you take a look at our ads, you will see that we have experience in a variety of production techniques: for instance, we can build a spot from still photos, archival footage, live shoots or various combinations thereof. We also buy television, radio and web advertising slots that can effectively meet strategic goals while accommodating your budget. The bottom line is to create and execute an effective spot within budget that stands and delivers for the target audience.
SOCIAL MEDIA
Of course, media created for commercial broadcast will play a role in your social media activities. We can also produce video in lieu of commercial broadcast; in other words, we can economically produce a spot specifically for YouTube and other video platforms, for web advertising, for your website, blog, other social media accounts and to send to supporters.