A successful public relations campaign can comprise free media only (print/ internet, broadcast, social), or can be developed in combination with paid advertising or government relations.

Public relations can be either proactive or reactive. It is proactive when it emphasizes the positive attributes of the candidate, campaign, company or issue. It is reactive when it responds to potentially damaging developments. Crisis management is a subset of reactive public relations, yet requires a proactive approach towards containing damage while setting the client back on a positive course. All effective pubic relations campaigns require flexibility, nimbleness and adaptability. This is particularly true in the Web 2.0 world.

We have had many years of public relations experience in the political, private and non-profit sectors. We put this experience to work for you by developing appropriate short or long-term messaging and constantly reinforcing it in a clear and consistent fashion through a variety of media. Green Gallagher Strategy Group knows what works and what doesn’t, and always puts its clients’ needs first and foremost.

Green Gallagher public relations services include message development, media training and preparation, outreach to the press and/or government entities, and the creation of supplemental written material (eg., press releases and briefing documents, web 2.0/social media content, speechwriting). We offer these services alone, or as part of a comprehensive paid media or public affairs campaign.