Green Gallagher Strategy Group

SAMPLES

WHY DIRECT MAIL WORKS.

Even in the age of Web 2.0, local races especially rely on direct mail as the most effective way to get the message to the voter. Using prime voter files containing voter history, you can deliver your message to the people most likely to vote. It will be some time before the majority of the population shifts permanently to digital. Older voters, who comprise the largest group of prime voters, still rely on “snail” mail; in addition, e-mail and pop-up ads are so easy to delete or skip for all groups. Though we encourage e-mail, social media contact and web-based advertising, direct mail remains a tangible fundamental that allows you to target specific voters – seniors, women, ethnic/racial groups, etc. – with a tailor-made message. It’s not easily “deleted,” and thus not automatically thrown away.